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As marketing seems to be a moving target for most, think of Google as your heat-seeking missile.  It is, in fact, the #1 search engine, so your business is sure to find favor by leaning into Google’s guidance on features.  In other words, “do what Google says,” and you’re more likely to succeed.

We’ve been down this road before, where Google has a service or a feature that could be amazing, but you need more information. So what is Google Map Pack, why should you care, what’s the risk, and most importantly, what’s the reward?
This article will go over all of those important details you need to know. So let’s dive into it and get you the facts and benefits that you’re looking for!
What is Google Map Pack?
If you’ve ever Googled a business, you’ve probably seen Google Map Pack in action. It’s simply the location-based results you see on a Google search result page, where it lists local businesses and shows their location on a map with marker icons.
It’s part of the Google 3-Pack on the top of a Google results page, made up of three local businesses, the map of where they’re located, followed by the basic information about the businesses listed.
Why you should care
There’s a massive amount of businesses competing for attention from the public today, which makes it very challenging to get your content seen. That’s where Google Map Pack comes in. Google Map Pack is a powerhouse for increasing your brand’s visibility. It will automatically improve your SEO ranking, reviews and much more.
If your business is on Google Map Pack, it’s guaranteed to show up on the first page of a relevant Google search, which is more than enough reason to consider it.
What’s the risk?
There isn’t much risk when you step back and assess the benefits and rewards. From a business perspective, the only risk is it not being as effective as you might have wanted. So you don’t have to worry, just process the information, understand what it is and what you’re getting into then you’ll be perfect.
What’s the reward?
Google Map Pack will effectively increase the SEO ranking of your business. Search engine result pages containing a local pack typically get the most clicks. The local three-pack gets between 44-61 percent of the total clicks, which, of course, you want your business to have.
Google 3-Pack also holds the top position in 93 percent of Google searches. That sets your business up to be one of the most relevant searches from the customers’ perspective.
Not only does Google Map Pack increase traffic, but it can also influence buyer decisions. Studies have shown that 80 percent of local searches on mobile devices turn into purchases. So when you increase your chances of getting on their page, you also increase your chance of a sale.
How to get more website traffic
To sum up
Google Map Pack is a brilliant and convenient feature to increase your business. It has minimal drawbacks and a long list of rewards. So from Big Harvest Marketing to you, we highly recommend it.
For more help increasing your business traffic this holiday season, book a consultation with Big Harvest Marketing today!
Contact us today!