Personal Branding – How to Market Yourself as an Online Expert
Blogging opens a lot of doors for people. Unfortunately, it is also a lot harder than what most people expect. If you want to be the blogger who earns money online, writing about the things you know, keep in mind that there is stiffer competition now than ever before. But, of course, there are ways to be head and shoulders above the competition. Read on to learn about personal branding techniques that will help you stand out from the crowd.
The Power of a Great Logo
Logos can spell the difference between a professional blog and a personal blog. If you are going for a site logo, make sure that it is a representation of who you are and your blog’s message. Logos should be memorable and “sticky” enough that your readers will have no difficulty remembering it.
For bloggers who use their names as the site name, just having their faces up in the masthead can make it look more professional. It also helps that you have your tagline right below the logo so that first-time readers immediately know what your blog is all about from the very first time they land on the page. The last thing that you want to do is to confuse your readers and make them click away immediately.
Use Social Media Marketing
To build your brand even further, you need to be proactive in marketing your blog. Make sure that you are making the most of social media channels like Facebook, Twitter, Technorati, Digg, Reddit, and the like. You can also post in forums where your readers hang out and dish out helpful advice.
If you present yourself as an authority, people will believe you. Present yourself well and you will have them subscribe to your email newsletter, recommend you to their friends, and even buy your products. It is a powerful platform, and it can certainly push your readership numbers up almost immediately.
Plagiarism is a No-No
Although blogging might be less rigid than traditional journalism, it still calls for the blogger to be professional and ethical. The relaxed rules on grammar, punctuation, and style do not mean that you should take a relaxed view on plagiarism as well. If word gets out through social media that you have been plagiarizing, all the hard work that you’ve been putting in your blog can be destroyed in an instant. Make sure that you protect your online reputation through proper attribution and full disclosure.
Have a Point of View
When all is said and done, you should know that the best blogs usually have a point-of-view. Never mind if it is polarizing or controversial. In the blog universe, there is no room to be wishy-washy if you want to be memorable. Controversial content are usually the ones that gets spread around through Twitter, Facebook, Youtube, and email.
Associate Yourself with Experts in Your Niche
Another way to increase your brand reputation online is to network with A-list bloggers in your niche. By associating yourself with them through joint ventures, you can double your readers in just a day. You can also guest post in the other people’s blogs. Leveraging on their readership, especially if you both are in the same niche, will help you market your blog effectively.
Finally, by making others successful, you become successful yourself. By branding yourself as someone who helps and gives something of value whether through free or premium content, your influence and authority grows for your niche. Make sure that you start working on building your personal brand today.
Do you need guidance and support for your personal branding? We can create a plan and provide the framework and teamwork for implementation. Contact us for a consultation to get started.