Don’t fall into the misconception that keywords are somehow less vital in SEO practices today. Keywords, when done right, enable you to have better traction overall and reach your target audience more effectively.
The key phrase there is “when done right.” Keywords are only that effective when you use the right ones in the right places.
To that point, we’d like to help you find the best keywords possible so some of the pressure that comes with running a business in the holiday season is relieved.
Let’s get into it so you can put these tips into practice as soon as possible!
Do you have the best keywords for your business?
If you’re trying to assess whether you have the best keywords for your business and goals, then there are a couple of notes that you should consider.
1. Does the competition do it better?
An excellent place to start is analyzing the competition and figuring out what keywords they utilize. Read about their content and meta titles to ensure you’re on the right track and prevent you from missing out on some beneficial keywords. If you haven’t already gotten your free Snapshot Report and Marketing Grade from us, that would be a great starting point, as you can add up to 3 competitors for comparison.
2. Put yourself in the eyes of your customer.
On the same front as scoping out the competition, it’s a great idea to think about keywords through the eyes of the customers that you target. Ask yourself what you would search if you were looking for your product or service. Then ask yourself whether your keywords align or not.
3. Are your keywords effective in attracting your target customers?
Simply because a keyword is effective in bringing eyes to your website, it doesn’t mean anything if those eyes don’t belong to your target audience. Make sure the keywords you use are getting seen by the right people by keeping them specific. Your traffic may decrease when you use them, but your conversion rate from prospect to client is likely to increase.
How to find the best keywords
Finding the keywords is the easy part, so don’t worry. We’ve already listed the steps that you need to take! All of the steps above are applicable to finding keywords.
Analyzing the competition, as we said, doesn’t only help you check your keywords, it’ll also generate ideas for new ones! You’re guaranteed to create a few great ideas as you crack along while doing that.
You are putting yourself in the customer’s perspective. You’ll naturally realize what you need to shoot for when you find yourself here.
Attracting your target customers. This step relates to getting into their perspective as well. As you’re thinking like your customers, you’ll realize some of the more niche groups that may exist, and you can apply that information to your new keywords.
In conclusion
Analyzing your keywords and developing new ones are basically speaking, the same step. So take your time and do your research. When you understand your audience, then you’ll be outstanding.
For more information on building your business in today’s competitive environment, contact Big Harvest Marketing!