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Facebook is one of – if not – the strongest platform for social media marketing. Passing 1.23 billion monthly active users, Facebook boasts of being the largest social network online. Businesses now have access to consumers from all parts of the world. Unfortunately, some businesses are not able to maximize the Facebook gateway because of a few mistakes. We have listed down the 6 top common mistakes of businesses on Facebook here.

  1. Using a personal profile instead of a business page
    First, it’s against Facebook terms to use a personal profile to represent something else other than yourself. If you are using your personal profile (even as a combined personal and business profile), you might lose access to your personal profile if you don’t convert it to a page.Second, business pages have features not available to personal profiles. This includes “Facebook Insights” that gives businesses access to data about how their page is performing, “Tabs” for adding more information about your company, and wider reach as personal profiles are limited to 5,000 friends. Third, it looks unprofessional. Simple as that.
  2. No Marketing Strategy / Direction
    It’s thrilling to have access to such a huge audience, but without a proper marketing strategy, your page is doing just as good as talking to a wall. Define what you want to accomplish with your page, study what your market is into, and come up with ideas on how to get them engaged. Same with offline marketing, you need a strategy if you want to make the most out of Facebook.
  3. Treats Facebook as a billboard ad
    Facebook is first and foremost a social networking site. It provides a way for users to meet, re/connect, and interact. You may update your page regularly, have thousands of fans, and still have minimal conversions. Getting users engaged within your page should be one of your primary goals. The opportunity to reach out and learn more from your audience will help you improve your strategies and processes. If your page has little to no engagement then you should go over your posts and see how it can be improved.
  4. Not enough information
    Your page is a reference for your audience. You want them to know who you are, what you do, how you can help, and how you can be reached outside Facebook. Give your audience the proper information.
  5. Under-posting
    Maintaining a Facebook page is actual work. This goes with number 3 above, not posting enough updates will dampen the chances of getting more users to follow you and be engaged. Users are more likely to keep revisiting a page with regular content updates. So you’ve got them to like your page, now how do you keep them interested?
  6. Overposting
    Don’t get confused. We mentioned to not under post, now we’re saying not to overpost. Overposting content may flood your audience’s newsfeed. Once or twice a day is usually enough. Please don’t post the same thing 10 times a day.
  7. Not knowing what to measure
    You know your number of fans and you know your number of likes. What else is there to know? Not knowing what to measure is detrimental. Your page is able to show you a lot of things if you let it. Statistics available on Facebook pages include the “Reach” metrics, “People Talking About This” data, “Click-Through Rate”, and engagement. These are the reports ready for you on Facebook, but the data you can collect is not limited to Facebook’s reports. Facebook is giving your audience the opportunity to discover you, and at the same time allows you to learn about your audience. At some point businesses were struggling trying to figure out how they can use Facebook for their business, nowadays it’s not hard to find the information you need to help you get the most out of Facebook. Hopefully, we’ve helped you avoid 7 mistakes with this article.

What do you think are other common mistakes by businesses on Facebook?

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