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It doesn’t matter the type of business you have; getting the word out to let people know about your business is not easy. So, it’s important to ensure that the marketing strategies you have in place are worth it.
But trying to determine the right marketing strategy can be like rocket science. You want to ensure you’re always making a profit. How can you assure more visibility to improve sales?
In this article, we’ll break down the four essential mechanics of marketing.
1. Start With Social Media
You’d have to be under a brick not to know that social media is where all the magic happens. Seventy-seven percent of people use some form of social media. And while 90% of marketers use content marketing as a strategy for marketing, over half of them lack consistency in these practices. The use of consistent content marketing on social media has single-handedly built many businesses. But if it isn’t done the right way, it will only yield minimum results.
2. Incorporate SEO
Most entrepreneurs are either frightened by SEO, don’t understand it, or don’t have the time to put toward it. There’s no excuse for not using SEO in your marketing strategy. SEO stands for search engine optimization, and it’s only when you do the necessary to ensure you’re using the right keywords or phrases that ensures your content is popping up high in the search engines.
3. Create a Lead magnet
Lead magnets are great at getting people’s attention. When you create the right one that identifies with the pain points your target audience is dealing with, you’ve got a winner. The lead magnet can be in any format — ebook, cheat sheet, checklist, video — but you also need the create the right content that drives people to it.
4. Use Email Marketing
Once you get the attention of potential customers by bringing attention to your lead magnet, you then need to have the built-in functions associated with email marketing sequences to keep them coming back. Use email sequences to begin building relationships with subscribers and people who download your offerings. That is the time to build trust by being authentic and transparent. Continue to do this with email, and you will not just have people revisiting your site often, you’ll eventually have buyers.
These four elements have proven essential to marketing, but only if you’re consistent and know the right content to post. If you’re still in learn mode or don’t have the time to learn it or do it, then you need to have someone on your side to help you along.

Big Harvest Marketing can help you get your marketing on track. Contact us today!