Why Google Business Profile Is So Powerful

Marketing Strategy, Search Engine Optimization (SEO)

Google Business Profile offers a lot of benefits. Unfortunately, a surplus of interaction isn’t among those benefits. That often leads to many owners jumping ship or simply forgetting about it in favor of a platform with more direct interaction, such as Facebook. If...

Find that Social Media Spotlight

Marketing Strategy

In today’s world, almost every business has a social media presence. Why? Because without it they would not be able to reach their target audience. Having an online presence is essential to branding your business, growing your business and developing relationships. No...

Metrics: Do You Measure Up?

Marketing Strategy

What happens if you don’t measure the right metrics? As a healthcare marketeer, it’s your responsibility to calculate costs and provide the right metrics for the healthcare service to assist new and current patients. If they are used wrong, there will be...

The Entrepreneurs Guide to Getting Free Time Over the Holidays

Marketing Strategy

With the holidays approaching, you’re no doubt hoping for a busy, profitable season. Of course, as great as that sounds, you don’t want it to get in the way of what really matters during the holidays – having free time to take care of yourself and visit your loved...

Google Map Pack, Risks VS Rewards

Customer Experience, Marketing Strategy, Reputation Management

As marketing seems to be a moving target for most, think of Google as your heat-seeking missile.  It is, in fact, the #1 search engine, so your business is sure to find favor by leaning into Google’s guidance on features.  In other words, “do what Google...

How To Find The Keywords You Need

Customer Experience, Marketing Strategy, Reputation Management

Don’t fall into the misconception that keywords are somehow less vital in SEO practices today. Keywords, when done right, enable you to have better traction overall and reach your target audience more effectively. The key phrase there is “when done right.” Keywords...