Pick Your FREE Marketing Gift

BOOK A CONSULTATION

THE BLOG

Is It O.K. To Have Text on Your Social Media Images?

Social media posts can be a bit confusing, that’s for sure. The latest question that many people are asking involves text on images.  Do they help catch the attention of your average social media user, or do they actually do the opposite? Basically speaking, are they a no-no?  According to a study that Socia Media Lab conducted, images alone outperform pure text-only posts. Unfortunately, that doesn’t answer our question: what happens when you combine them?  Is the result still the same, or is there a chance that the hybrid could...

read more

Are YOU Up To The “No Phone Challenge”?

Greetings reader! How often are you on your phone? Do you feel anxious without your life line? Today I’m issuing the No Phone Challenge. I’m challenging you to be more purposeful in how you use your phone. Here are ideas for you to try over the next 30 days: Don’t text and drive (why do I even have to say this?)Put the phone down when you eat, especially with other peopleKeep your head up while walking in public (situational awareness anyone?)Use screen time controls on your phone (not just for your kids!)Turn off unnecessary notifications...

read more

Why Google Business Profile Is So Powerful

Google Business Profile offers a lot of benefits. Unfortunately, a surplus of interaction isn’t among those benefits. That often leads to many owners jumping ship or simply forgetting about it in favor of a platform with more direct interaction, such as Facebook. If you’re one of those owners, let me tell you, you’re doing yourself a disservice. Google Business Profile is far too valuable to be ignored. I don’t expect you to just hop back on board or anything that easy, though. Let me do you the service of explaining why you should stay...

read more
Find that Social Media Spotlight

Find that Social Media Spotlight

3 Ways to Use Customer Experiences to Drive Growth Today businesses are constantly trying out different avenues to connect with their customers. Why? Because many marketers understand that today's consumers aren't the same as the consumers of the past. Today's consumers tend to want more personal buying experiences or ones that are customized to their buying habits and personal preferences. The days of the high-pressure selling and word-for-word script-reciting are pretty much over. Consumers want to be...

read more
Find that Social Media Spotlight

Metrics: Do You Measure Up?

What happens if you don't measure the right metrics?As a healthcare marketeer, it's your responsibility to calculate costs and provide the right metrics for the healthcare service to assist new and current patients. If they are used wrong, there will be dire consequences for you and your healthcare practice. We'll teach you the right and wrongs of using these metrics for healthcare facilities to improve their marketing report with the three essentials, patient satisfaction, the acquisition cost and online search results.Patient Acquisition...

read more
The Entrepreneurs Guide to Getting Free Time Over the Holidays

The Entrepreneurs Guide to Getting Free Time Over the Holidays

With the holidays approaching, you’re no doubt hoping for a busy, profitable season. Of course, as great as that sounds, you don’t want it to get in the way of what really matters during the holidays – having free time to take care of yourself and visit your loved ones. This is not impossible, but it does take some planning. Here are some tips to help you get some free time over the upcoming holidays.Schedule Your Work, and Your PlayLet’s face it: you’re about to enter the most hectic season of the entire year. The only way that you’re going...

read more
The Entrepreneurs Guide to Getting Free Time Over the Holidays

Google Map Pack, Risks VS Rewards

As marketing seems to be a moving target for most, think of Google as your heat-seeking missile.  It is, in fact, the #1 search engine, so your business is sure to find favor by leaning into Google's guidance on features.  In other words, "do what Google says," and you're more likely to succeed.We’ve been down this road before, where Google has a service or a feature that could be amazing, but you need more information. So what is Google Map Pack, why should you care, what’s the risk, and most importantly, what’s the reward? This article will...

read more
How To Find The Keywords You Need

How To Find The Keywords You Need

Don’t fall into the misconception that keywords are somehow less vital in SEO practices today. Keywords, when done right, enable you to have better traction overall and reach your target audience more effectively. The key phrase there is “when done right.” Keywords are only that effective when you use the right ones in the right places. To that point, we’d like to help you find the best keywords possible so some of the pressure that comes with running a business in the holiday season is relieved.Let’s get into it so you can put these tips...

read more
Find that Social Media Spotlight

4 Essential Mechanics of Marketing

It doesn’t matter the type of business you have; getting the word out to let people know about your business is not easy. So, it’s important to ensure that the marketing strategies you have in place are worth it.But trying to determine the right marketing strategy can be like rocket science. You want to ensure you’re always making a profit. How can you assure more visibility to improve sales?In this article, we’ll break down the four essential mechanics of marketing.1. Start With Social MediaYou’d have to be under a brick not to know that...

read more
The Basics of SEO: What SEO Can Do For Your Business

The Basics of SEO: What SEO Can Do For Your Business

It’s not always easy trying to grow your online presence. Everything you do online needs to be seen, from your website to your blogs. You’ve got great information out there, but if no one sees it, it’s all for nothing. That is why SEO is so important for your business. With SEO, you can ensure that people are finding what you’re putting out there. You’ve sown it; now you want to reap the benefits. Reap what you sow with SEO. SEO or Search Engine Optimization is a process that involves being meticulous about the keywords and phrases you use in...

read more