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Google Map Pack, Risks VS Rewards

Google Map Pack, Risks VS Rewards

As marketing seems to be a moving target for most, think of Google as your heat-seeking missile.  It is, in fact, the #1 search engine, so your business is sure to find favor by leaning into Google's guidance on features.  In other words, "do what Google says," and you're more likely to succeed.We’ve been down this road before, where Google has a service or a feature that could be amazing, but you need more information. So what is Google Map Pack, why should you care, what’s the risk, and most importantly, what’s the reward? This article will...

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How To Find The Keywords You Need

How To Find The Keywords You Need

Don’t fall into the misconception that keywords are somehow less vital in SEO practices today. Keywords, when done right, enable you to have better traction overall and reach your target audience more effectively. The key phrase there is “when done right.” Keywords are only that effective when you use the right ones in the right places. To that point, we’d like to help you find the best keywords possible so some of the pressure that comes with running a business in the holiday season is relieved.Let’s get into it so you can put these tips...

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4 Essential Mechanics of Marketing

4 Essential Mechanics of Marketing

It doesn’t matter the type of business you have; getting the word out to let people know about your business is not easy. So, it’s important to ensure that the marketing strategies you have in place are worth it.But trying to determine the right marketing strategy can be like rocket science. You want to ensure you’re always making a profit. How can you assure more visibility to improve sales?In this article, we’ll break down the four essential mechanics of marketing.1. Start With Social MediaYou’d have to be under a brick not to know that...

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The Basics of SEO: What SEO Can Do For Your Business

The Basics of SEO: What SEO Can Do For Your Business

It’s not always easy trying to grow your online presence. Everything you do online needs to be seen, from your website to your blogs. You’ve got great information out there, but if no one sees it, it’s all for nothing. That is why SEO is so important for your business. With SEO, you can ensure that people are finding what you’re putting out there. You’ve sown it; now you want to reap the benefits. Reap what you sow with SEO. SEO or Search Engine Optimization is a process that involves being meticulous about the keywords and phrases you use in...

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3 Ways to Use Customer Experiences to Drive Growth

3 Ways to Use Customer Experiences to Drive Growth

3 Ways to Use Customer Experiences to Drive Growth Today businesses are constantly trying out different avenues to connect with their customers. Why? Because many marketers understand that today's consumers aren't the same as the consumers of the past. Today's consumers tend to want more personal buying experiences or ones that are customized to their buying habits and personal preferences. The days of the high-pressure selling and word-for-word script-reciting are pretty much over. Consumers want to be around like-mind people and engage in...

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YouTube Advertising on LinkedIn

Are you paying attention? There are some major tectonic shifts underfoot right now. YouTube is advertising on LinkedIn, so what does this tell us? Well, Google owns YouTube. Microsoft owns LinkedIn. LinkedIn just enabled video posting abilities on their platform within the past few months-- another sign that big things are coming with video. A tidal wave is building up... If Google/YouTube is already humongous, and they're now advertising themselves into another platform, what could be next? And what does it mean for users? As a...

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7 Tips to Get Better Results from Email Marketing

A marketing offer that is sent quickly via email and without spending on postage can have an impact only if it is read by the recipients. This only happens if an email sent is not flagged as spam. Similar to snail mail, recipients take interest in messages that they expect to receive and come from the people they know. Recipients only open email from senders not included in their address book if they find the message interesting, worth their time and comes from a trusted source. Sending marketing offers through email is easy and convenient....

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Videos for Social Media: What’s the Best Length for Your Video Ad

Well, my answer actually starts with another question: Is that really the question we need to be asking ourselves? No, I’m not kidding. Although I was just reading an article in eMarketer.com about this, I’m afraid some people will standardize their videos based on this question and answer alone, which could cost them clients and customers. And so I felt I must add to this thought stream. Here, however, is the chart that eMarketer included, and my thoughts are below. Viewing completion rates. I think it's important to recognize...

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